Entrepreneur. Father. Husband

Ross Mackay is a serial entrepreneur operating across business and life with a clear, uncompromising standard. A Forbes 30 Under 30 honouree, he co-founded Cadence, a performance and hydration brand built for recovery, longevity, and sustained output, with ambitions of becoming the next big unicorn.

His days start early, usually before 5am, training, then moving straight into long hours of building. Nothing is segmented. The same discipline carries through everything: how he works, how he trains, and how he leads within his family.

@rossmackay

Coach. Father. Husband

Brent Richard is a fitness coach and father of two who has become a trusted voice for dads looking to take back control of their routine. Across his platforms, he teaches hundreds of thousands of men by showing what consistency actually looks like when life is full and pressure is constant.

His content reflects his reality. Training, building his business, and raising two kids, without letting any of it become a reason to drift. For him, fatherhood doesn’t lower the standard, it defines it.

@brentrichard_